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Home cooks of all skill levels can save money by using their kitchens more efficiently. By modifying cooking habits, making better use of existing appliances and purchasing new appliances that are energy-efficient, home cooks can save money, extend the working life of cookware and lessen the time spent cooking. These tactics are part of Green Cooking, which is about reducing waste, using less energy, less water and making less noise during the cooking process. Incorporating Green Cooking principles, the average household can minimize their home’s energy consumption and save hundreds of dollars per year on utility bills.

Using the following tips, you can maximize the efficiencies of your kitchen’s appliances and refine your cooking habits to save energy, save money and “cook green.”

1. Full-size ovens are not very efficient when cooking small quantities of food. When cooking small-to medium-sized meals, use a smaller toaster oven. In general, the smaller the appliance, the less energy used, so choose the smallest appliance suited to your cooking task. The more energy-efficient an appliance is, the less it costs to run.

2. Keep kitchen appliances and cookware clean. When surfaces are clean, you maximize the amount of energy reflected toward your food, cooking more quickly and evenly.

3. Utilize residual heat. Turn off the oven or electric stove top a few minutes before the end cooking time. The appliance will remain hot enough to complete the cooking process.

4. Energy-efficient appliances may sometimes cost more to purchase, but savings on utility bills will be realized in the long run. Try to gradually replace your old appliances with more energy-efficient models. Look for appliances with the Energy Star designation indicating that the appliance is up to current energy-efficiency standards. New and better appliances continue to be developed, cooking food faster and with greater convenience. And faster cooking times mean less energy use.

5. If you have an electric stove top, make sure your pan completely covers the heating element and is the same size as the burner. Use flat-bottomed pans that make full contact with the elements. For example, a six-inch pan on an eight-inch element wastes 40 percent of the element’s heat output. With gas burners, make sure the flame is fully below the pan; otherwise, heat is lost and energy is wasted. The moral is, if you use a small pan, use a small burner and vice versa.

6. Don’t preheat the oven unless a recipe (such as bread or pastry) requires it. A good rule of thumb is that any food with a cooking time of more than 60 minutes can be started in a cold oven.

7. No peeking. Every time you open the oven door, it can lower the internal temperature as much as 25 degrees. Use a timer to set the cooking time, and be sure your oven window is clean enough for you to see how your dish is progressing. Be sure to check the seal on your oven door to make sure it is working properly.

8. In the oven, stagger dishes at different rack levels to ensure proper air flow. Good air flow helps the oven work more quickly and efficiently. Rearrange oven shelves before you turn the oven on. Doing it after the oven is hot not only wastes heat, but is an easy way to burn yourself.

9. Piggyback dishes on top of each other, either by using the same heat source for two or more chores, or by baking such items as cookies using retained heat from prior baking or roasting. Multitask wherever possible. Cookware such as a Chinese steamer, can cook different dishes on different tiers simultaneously and inexpensively.

10. Choose your cookware carefully. Glass and ceramic cookware conduct and retain heat better than metal. If a recipe calls for a metal baking pan, you can usually switch to glass or ceramic which will allow you to lower the cooking temperature by 25 degrees.

11. By warming food first (either on the counter or in the microwave-it uses less energy than an oven) you can cut down on the amount of time your oven is on.

12. Take Cover! Water boils more quickly and foods cook faster if there is a lid on the pan, keeping the heat in. Also, don’t boil more water than you will be using.

13. Cooking frozen foods uses more energy – thaw them out first. Thawing in the refrigerator is best because it helps the efficiency of the refrigerator, cooling it down and reducing the energy required to keep it at its working temperature.

14. Cook with a microwave when possible. Microwaves use between one-fifth and one-half as much energy as conventional stoves. They are most efficient at cooking small portions and for defrosting. To cook food in the microwave faster, place it on the outer edges of a rotating tray rather than in the center, allowing more microwaves to interact with the food. Food cooks faster as the surface-to-volume ratio increases. When cooking potatoes, for example, thinner slices will cook faster than cubed or quartered sections. During warm weather when air conditioning is in use, microwaves generate less radiant heat reducing the energy load on your air conditioner.

15. Use pressure cookers. They use 50-75 percent less energy than ordinary cookware and it’s the easiest and fastest method of cooking..

16. Induction cooking uses 90% of the energy produced compared to only 55% for a gas burner and 65% for traditional electric ranges. Induction cook tops have the same instant control as gas and are the fastest of all cook top types to heat and cook food.

17. Use electric kettles to boil water. They consume half the energy needed to boil water on the stove.

18. Turn down the heat after water boils. Lightly boiling water is the same temperature as a roaring boil.

19. Toaster ovens, although generally not very well insulated are good choices for small to medium portions of food that cook relatively quickly. For baking and broiling, they use about one-third the energy of a regular oven.

20. Slow cookers also reduce energy use in cooking. Slow cookers such as crock-pots will cook an entire meal for about 17 cents worth of electricity.

21. Convection ovens consume up to one-third less energy than standard ovens. Heated air is continuously circulated by the oven’s fan, for more even heat and reduced cooking times.

22. Pressure-cooking is the easiest and fastest green cooking method. A new pressure cooker can reduce your energy consumption for cooking by more than 50%.

23. Electric skillets, like a deep griddle with walls, can steam, fry, saute, stew, bake, or roast a variety of food items – some can even double as serving dishes.

24. Soak dinnerware and cooking utensils that are heavily caked with dried food in cold water with a small amount of soap. This eliminates the need for prolonged scrubbing and using large amounts of water.

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Stress at individual and social levels; distorts our cognition, affect and conation (perception, feelings and actions); and leads to amongst many other evils; deterioration of international, national and local education policy and its implementation. The present day non-holistic (sectarian, prejudiced, vindictive, malicious, mercenary, exploitative and malevolent) education (formal, curricular, co curricular, extracurricular and informal) is a major stressor that though aids in petty pursuits; opposes our blossoming and further perpetuates stress and ill effects in the individual and social life. Let us review; the present perspective, policy and practice of education; as seen around.

Even though education is defined in various ways; and often inadequately or incompletely; there has been a general agreement on the fact that education is basically a process of blossoming of an individual and the society. Hence it included three domains, which are as follows.

The first domain is called AFFECTIVE DOMAIN. This means the state of mind. In simple words affective domain relates to how we feel. Thus when our mind is full of alertness, attention, enthusiasm, buoyancy, affection, concern, joy, tolerance, self esteem, mutual respect, mutual trust, commitment, dedication, love, romance, confidence, positive and victorious spirit, we would call it healthy affective domain. In addition; the zeal and concentration needed; in the pursuit of excellence in intellectual field, tenacity and endurance required; in skillful activities and patience and commitment essential; for internally satisfying and socially beneficial (conscientious) actions constitute affective domain. The purpose of education is to nurture this domain by designing suitable curricula and syllabi.

The second domain of education is called PSYCHOMOTOR DOMAIN. This implies ability to appreciate skills and ability to perform physical and mental skills, with speed, accuracy, elegance, ease of performance etc. This may involve appreciation and performance of skills such as surgery, playing a musical instrument, playing basket ball or doing carpentry! The purpose of education is to nurture this domain through not only designing suitable curricula, syllabi but also by providing sufficient practical and demonstration classes; with all the necessary equipments.

The third domain is called COGNITIVE DOMAIN. Cognitive domain incorporates accurate perspective, contemplation, correct perception understanding, conceptualization, analysis and recall of fact and problems, ability to evaluate, synthesize, correlate and make decisions, appropriate policies, plans and expertise in the management, administration, etc.

It is clear that all these domains have three components each viz. Cognition [Perception], affect [Feelings] and conation [Response].

Thus cognitive domain would have intellectual perception, clarity and intellectual expression, affective domain would include feeling, motivation and response in emotional sphere such as poetry; and psychomotor domain would include grasp and internalization of a particular skill, confidence to perform it and actually performing it.

Let us now see, how in spite of these goals; how it has come to be conceived as a process of achieving political, economic, scientific and technological supremacy and thus deteriorated to the present stage; where all the three domains are defective; apart from lacking in the spiritual and productive domains. In short; let us see how it has become a major stressor.

For this; a brief consideration of the traditional education system in India would prove useful.

Traditional Education System in India in general; ensured that:

a] Careers were not selected on the basis of monetary gains,

b] Careers were not selected arbitrarily on the basis of idiosyncrasies and whims,

c] Some lucrative careers could not be sought after; in preference to the others,

d] All careers ensured income and production from early age,

e] All careers ensured that the society was benefited,

f] All careers ensured security to all the social groups,

g] All the careers ensured intimacy and closeness between young and old in the families.

h] All careers ensured ethical education and passage of experience and wisdom; from generation to generation.

These were merits. But it is also true that, the traditional system was apparently marked by deprivation of scholastic education on mass scale, apparently unjustifiable availability of education of jobs based on caste, deficient infrastructure for collective scientific and technological efforts, and an element of arbitrary imposition of hierarchy.

The traditional education system has attained the present status of being a major stressor as a result of several stressful factors including the onslaught of the tempting and impressive individualistic doctrines. Thus the transition from traditional system to the present one (whether due to British, American or any other influence, but basically due to individualistic pursuits); has become a major stressor tearing apart the cohesive social fabric of India by failing to preserve and nurture the merits and discard and dispose off the demerits.

As the education shifted from homes, home industries and farms to; nurseries, K.G. schools, schools, colleges, universities, corporate industries, research institutions etc. the transition became viciously poisonous.

Cognition suffered because of:

a] Huge number of students, in a single class making following three things almost impossible. These things are i] individual attention ii] dialogue iii] discussions,

b] Lack of adequate salary, accountability, incentive and economic security to the teachers taking away the initiative of nurturing cognitive domain

c] Increase in alienation with respect to student’s background and aptitude

d] Lack of adequate incentive to the students in the form of creativity, production and earning, service to the family and service to the nation, takes away the motivation required for building up cognitive domain

e] Lack of conviction essential in the growth of cognitive domain in the teachers and students because of outdated practical and demonstration classes, lack of interdisciplinary dialogue and in general the irrelevance of education to the realities of day to day life in as much as almost predictable consecutive unemployment at the end! The lack of conviction could be partly due to lack of participation by teachers in decision-making, policy making, development of curricula, syllabi etc.

f] Emphasis on recall and hence rote learning thereby denying free inquiry, reading, questioning etc. thereby directly thwarting the cognitive domain

g]] Too many examinations; with irrelevant parameters or criteria of evaluation [besides being unfair in many instances] leading to misguided and in most cases counterproductive efforts thus adversely affecting the cognitive domain

h] Competitions where the manipulative skills, callousness, selfishness are given more respect, destroy the enthusiasm of growing in cognitive domain

i] Information explosion affecting cognitive domain by either causing enormous and unnecessary burden on memory or inferiority complex

j] Pressure of interviews causing constant tension and sense of inadequacy, right from the tender age,

k] Protracted hours of homework in schools denying the students their legitimate right to enjoy their childhood and make them physically, mentally and intellectually unfit to grow in cognitive domain

l] Irrelevant and unnecessary information loading in lectures in the form of monologue, leading to suppression of the spontaneity, originality, interest and enthusiasm so much required in cognitive development amongst the students,

Affective domain suffered due to,

A] Isolation of the children from their parents and their domestic environment at an early age [Making the parents also equally sad]

B] Lack of warm bonds due to huge number,

C] Cut throat individualistic and petty competition,

D] Inadequate facilities of sports, trekking, educational tours, recreation and physical development etc

E] Alienation from one’s social environment and culture

Psychomotor domain suffered due to

A] Almost total lack of opportunities to actually participate in skillful activities such as drawing, painting, sewing, sculpturing, carpentry, knitting, weaving, music, agriculture, horticulture, other handicrafts, various sports, performing arts etc.

It is important to realize that promotion of psychomotor domain is evident but in its caricature form. It has no concrete economic realistic basis. The activities have no economic incentive and no productive element.

Apart from the defects in the three domains; the other two domains viz. spiritual and productive; have not TOTALLY ABSENT in the education.

The spiritual domain that imparts universal perspective and globally beneficial outlook; incorporates inner blossoming of an individual through introspection, heart to heart communication (not merely discussion and arguments), mutual understanding and blossoming of the teachers and students together; through one of the most universal practices; viz. NAMASMARAN. Thus the spiritual domain is a key to conquer lust, whims, fancies, pride, arrogance, callousness, contempt, ungratefulness, prejudices, jealousy, hatred, meanness, meekness, beggary, cheating, stealing, treachery and so on; is never made available to the teachers, students and the others; associated with education.

The present education system in India lacks the other important domain viz. the productive domain that empowers the people concerned with education. This prevents a huge section of society such as teachers, students, clerks, servants, sweepers and many others such as education inspectors, from being creative and productive. In addition it causes colossal loss of space, electricity, construction cost and so on. In addition because of the typical emphasis on rote learning it leads to phenomenal waste of “educational material” such as paper, bags, pencils, ball pens etc.

It has to be appreciated that billions of rupees are spent on unproductive or rather counterproductive exercise of construction, decoration and maintenance of schools and colleges, electricity, and so called educational material, payment of millions of teachers and other staff members engaged, and exams conducted to test the “capacity and merit of rote learning”. This way we weaken the national economy, jeopardize the developmental activities.

It also causes economic loss to everyone involved in education; while suppressing and starving their all three domains nurtured in productive activity. This is a single most important cause of

1] Reduction in the dignity of labor amongst those who continue to learn, as well as reduction in the income of the concerned families and the nation

2] Lack of education, lack of employment and starvation or criminalization amongst those who are forced to drop out because the poor villagers’ children normally contribute to the earning of the family.

3] Inhuman suffering of those millions of students dropouts, who somehow manage to get into the hell of cheap child labor for subsistence; due to economic reasons.

In short, present day education system harnesses arrogance and diffidence; amongst those who continue to learn. But their spiritual, cognitive, psychomotor, affective and productive domains are defective. Their spiritual blossoming, self empowerment, creative wisdom, intellectual competence, productive skills, self sufficiency and even physical health are deficient. Thus we have increasing number of unproductive criminals and mental wrecks or highly competitive efficient maniacs pursuing petty goals at the cost of others!

For those who are unable to continue the education; the abyss of being child labor, stealing, delinquency, criminals, perverts, beggars is wide open!

The piecemeal approach or facilitation of petty pursuits (under the guise of development and progress) is not only useless but are in fact counterproductive! It leads to cancerous spread of industries with uncontrolled production of unnecessary utilities and their maddening marketing. These industries consume energy, fuel and add to undisposable waste and pollution. This sickening and stressful atmosphere nurtured by the present education; promotes the growth of terrorism on the one hand; and pretends to act against it (in a counterproductive way) on the other!

Mainstream Education System and the courses and careers in it; revolve around and serve the grossly petty and superficial considerations, motivations and interests and this state of affairs; is strongly protected and strengthened by the elements with similar interests! Hence the present laws, rules and regulations also promote present education and its ill effects.

Some institutions and individuals, for whom we have great respect, are involved in the holistic approach to education (mainstream, formal, informal, curricular, co curricular, extracurricular as well as education of physically and mentally challenged children). But these efforts are too feeble to make a difference to our life.

While piecemeal approaches are failing; there is no adequate awareness and promotion of holistic education, which leaves the vicious cycle of stress distorting education and distorted education creating, aggravating and spreading the stress; to continue unabashedly and unabated.

Hence; the ill effects of stress on present education and vice versa; can be eradicated if we understand and propagate the defects in present education and promote holistic education as an international solution. It has to be appreciated that no statesman, no political leader, no policy maker and no administrator can bring about change in an existing system (in democratic set up); unless, we evolve a consensus about the changes in the majority of people; whose cooperation is very vital.

In short; the policy of holistic education; demands that every school, college, university etc must become the center of production and service, self sufficient and must aid in self sufficiency and blossoming of everyone involved in education and also of the nation.

The students, teachers and others associated with education; must blossom as independent and empowered individuals; spiritually, intellectually, mentally, instinctually, physically and economically.

In practice; everyday; approximately

20 % of the time must be spent in production, service etc.

20 % of the time must be spent in physical activities

20 % of the time must be spent in personality (conceptual and spiritual) development and

20 % of the time must be spent in entertainment

20 % of the time must be spent on cognitive domain

20 % of the time must be spent in production, service etc.

1. The productive domain should be an essential ingredient of education System, but no particular job should be enforced. The teachers and others should participate in the productive domain. Production and service can involve community projects such plantation of medicinal herbs, rearing of cows, home flower gardening, production of chalk sticks, carpentry, pottery, cleanliness, crafts, skills, arts and their sale according to the situations.. Working physically in different ways and earning is not a burden. It is an opportunity to grow from within. It is an opportunity to develop our self esteem. It is an opportunity to become self sufficient.

2. This leads to self sufficiency in schools. They do not have to depend on heavy fees or federal grants or donations and this way they become accessible to all; rendering the reservations redundant!

3. Through productive domain the hypokinetic stress, emotional stress of being dependent and intellectual stress of excessive memorizing is averted.

4. Due to productive domain, the dropping out due to lack of earning (as is common in case of millions of students in many parts of world) and then turning into helpless, vulnerable and cheap child labor would come down.

5. Being empowered, the students would not go through the stress of unemployment and turn into helpless, frustrated mental wrecks or criminals.

6. The emphasis on productive domain (and hence psychomotor and practical aspects) would bring down the necessity and also the capability and possibility to “copy” and associated crimes and corruption in procedures of examinations, certification, providing grants and so on!

The caste based or any other kind of reservation for education, jobs and promotions; responsible for social divide and strife; in many parts of the world; (especially India) can be rendered redundant and thus; peacefully and advantageously done away with, by consensus!

Most importantly; we have to introduce and incorporate examinations, which examine the actual skill, capacity or performance of the student, rather than his/her ability of repeating or reproducing things and/or copying.

20 % of the time must be spent in physical activities

Physical activities can include pranayama, sports, exercise, trekking, hiking, a variety of physical fitness training programs and methods to avoid monotony and improve efficacy. A variety of sports prevalent in every other parts of the world can make the programs more interesting, entertaining thereby promoting global unity.

20 % of the time must be spent in personality (conceptual and spiritual) development and

Personality development includes affective domain, spiritual domain and embodies broadening of perspective through various means such as; NAMASMARAN, by hearting and chanting prayers, poems and songs from different languages and countries thereby promoting global unity, invited guest lectures, seminars, discussions on holistic health, educational tours and visits to places where the student gets exposed to rapid developments in the society such as laboratories, airports, government offices, share market, farms etc.

20 % of the time must be spent in entertainment

Entertainment that enriches the soul; not only should include playing musical instruments, dance, painting, mimicry, singing, story telling, drama, movie etc. but everything that nurtures the affective domain and spiritual domain as well.

20 % of the time must be spent on cognitive domain

Development of cognitive domain can include teaching of languages, history, geography, mathematics etc with utmost emphasis on interpretation and relevance in day to day life. Thus typical irrelevant questions in the examination of history, languages, mathematics; should be totally done away with. The subject such as economics, psychology, civics, philosophy, logic, sociology etc must include field work and made relevant to the present society.

We must encourage maximum and daily person to person interaction and dialogue amongst the teachers and students; so that analytical, synthetic, contemplative, decision making, trouble shooting and problem solving capacities are developed optimally.

Let us realize the fact that the vicious cycle of stress distorting education and distorted education causing and multiplying stress e.g. in the form of RESERVATION POLICY and its ILL EFFECTS; in individual and social life; can NOT be managed effectively unless and until; a situation where millions are “imprisoned” in unproductive work and millions are forced into unemployment and inhuman cheap child labor; is eradicated through holistic education policy and its implementation; at international, national and local levels; through the laws, government rules and public awareness, consensus and participation.

The details of practical steps can be developed by interactions amongst the people active in the field of education all over the world. But we all need;

1, Perspective and conviction of Global Unity and global welfare

2. Readiness to accept and introduce physiological insights and principles in the holistic education

3. Readiness and openness to have dialogue with experts in other fields

4. Participation from the society and governments and the media including internet websites, so that holistic education activists all over the world can have a meaningful dialogue and share views, work and experiences and may be, inspire others!

5. Administrative proficiency and due care and concern for the physical capacities of the children (normal as well as the physically and mentally challenged) and should not be painful and troublesome.

7. The opportunities for psychomotor activities and productive activities; without impositions.

8. Every kind of open mindedness and tolerance amongst teachers and students; so that better international relations can be realized.

The physical, instinctual, emotional, intellectual, spiritual and economic empowerment and blossoming; of all those involved in holistic education is integral to Total Stress Management (the core of which is NAMASMARAN); i.e. individual and global blossoming; culminating into global unity, harmony and justice.

Can NAMASMARAN be useful in this? To find out that; we must find out what is NAMASMARAN!

Namasmaran usually embodies; remembering the name of God, Guru, great souls; such as prophets and whatever is considered as holy e.g. planets and stars. It is remembered silently, loudly, along with music, dance, along with breathing, in group or alone. Further, NAMASMARAN is either counted by some means such as fingers, rosary (called SMARANI or JAPAMALA), or electronic counter; or practiced without counting. The traditions vary from region to region and from religion to religion.

However the universal principle underlying

NAMASMARAN is to reorient our physiological and social being; with our true self and establish and strengthen the bond between; our physiological and social being; with our true self; and finally reunification or merger with our true self!

Since individual consciousness is the culmination of every activity in life; and NAMASMARAN the pinnacle of or culmination of individual consciousness; NAMASMARAN is actually opening the final common pathway to objective or cosmic consciousness; so that individual consciousness in every possible activity gets funneled into or unified with Him!

Thus NAMASMARAN is in fact the YOGA of YOGA in the sense that it is the culmination of consciousness associated with every possible procedure and technique in the yoga that we are familiar with. It is the

YOGA of YOGA because it is the culmination of consciousness associated with all the activities in the universe, which it encompasses as well! It is YOGA of YOGA because everybody in the world irrespective of his/her tradition and the beliefs; would eventually, ultimately and naturally reach it; in the process of liberation. Even so called non believers also would not “miss” the “benefit of NAMASMARAN as they may remember true self through one symbol or another”!

Just as NAMASMARAN is YOGA of YOGA it is meditation of meditation also! This is because the natural and ultimate climax of every form of meditation; is remembering true self or merging with cosmic consciousness effortlessly!

These facts however have to be realized with persistent practice of NAMSMARAN and not blindly believed or blindly disbelieved with casual approach!

In short NAMSMARAN is super-bounty of cosmic consciousness for every individual to realize it (cosmic consciousness)! This is truly a super-bounty because a person, who experiences it, rises above mercenary, commercial and even professional and charity planes and manifest super- transactions in his or her life!

These are just few observations to give rough idea about what is NAMASMARAN. NAMASMARAN is an ocean of bliss. Its true meaning is beyond description in words and has to b experienced, not by one or few person sporadically; but most preferably, by billions!

The last point is; NAMASMARAN would certainly enlighten, empower and enable some people; out of those billions practicing NAMASMARAN; to evolve, guide and consolidate the global conscience and thereby manifest global unity and harmony and justice, through globally benevolent proper policies!

Article Source:
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The television is great at making you believe whatever the television wants you to think.  The television can make you act like a macho man or some badass from your favorite television show.  The 5 ways the television can influence you are:

1.  Ever wanted to be a talking parrot for you favorite news station on television?  Simply watch the news people on television enough and you will be parroting the exact lines of the people on the news who you listened to.

2.  Watch the show your favorite badass is in and emulate what he/she does on television in real life.  In no time, you will accept the values of that person on television as your own.

3.  Want to rave and talk about your favorite sports team(s) that appear on television?  Simply turn on the television and in no time, you will know more than enough about that team that appeared on television to tell your friends about what you are talking about on television.

4.  Do you like playing video games on your television?  The news is one way, but videos games are a surefire fun way to make yourself think how the characters on your television think.  It is common fact that people emulate what they see on television, and your no different.  Besides, video games put your television to good use, unlike some other television programs people watch.

5.  If the television was so hazardous, the authorities would have banned television long ago.  They did not, so the television is safe for everyone, from the television news media watching adults to the avid teens who use the television to play their favorite television-based video games.  No direction to go to?  Just let the television decide what to eat, let the television choose who to like and let the television choose what your listening to.

By the way, did you know that this article is a satire(I am joking around this time)

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The superstar athlete who has received every award, all the praise from fans and admirers and hangers-on now has to live up to all of the hype and produce at the college level. Many great high school players sometimes do not make the transition to college superstar status. In high school, many of these superstar athletes were the best on their teams, they showed great athletic ability, superior athletic skills and, at game time, no one could compete with them.

These athletes stood alone; they were unmatched because there was no competition for them to worry about. As these athletes compete, they gain confidence knowing that they are the best in their city and in their community. They shine head and shoulders above everyone who plays their sport. The transition to college, in their minds, will be easy because they have had it easy their entire athletic career while in high school.

These days, athletes receive so much coverage from so many places; magazines, website message boards, they are written about on blogs and talked about on TV as though they were the greatest athlete to have ever played. This type of hype can be dangerous when dealing with teenagers who have no life experience and may not be able to handle the pressure.

All of their athletic lives, they felt no pressure and they’ve dealt with very little adversity because, as a superior athlete, everything is given to you–everything in the sport world is easy. The transition to college can be difficult for many student athletes who have never lived away from home or dealt with the adversity because once you are at a college athletic program, all the players are good, all the players were also the best at their respective schools therefore, the competition is greater than many of these athletes has ever had to deal with–ever.

For every Lebron James who was a superstar basketball player, there are millions more who wish to be like a Lebron James but fail to achieve any level of success. All over the country, student athletes from all sports believe in their minds that they too will be a success at the college level; they believe college athletics will come easy to them just like it did in high school. Ego plays a large part in athletic failure.

When you are successful in your sport and everyone is telling you how good you are all the time, you develop a huge ego. You feel that you can do no wrong and success is given to you because of your tremendous talent for athletics. Why is the pressure to succeed in college so great? The answer is over-exposure of high school athletes. There is more media coverage of athletes than there has ever been in the history of sports.

Athletes are given rating points, they’re given ranking on their athletic abilities and skills, their college programs of interest are listed everywhere and are discussed on message boards websites and blogs. The coverage of these high school athletes is so over the top, they are treated like they are a lottery tickets that some college programs try to cash in.

The pressure on a teenager is ridiculous. Many of the fans of the game fail to realize that these are teenagers and, as fans, treat them as though they are professional athletes. Having to live up to high expectations placed on student athletes from fans who enjoy sports must be incredible to deal with for some athletes. High school sports, college sports, and professional sports is all about having the best players and winning.

If you were very good in high school, chances are that you may be a success at the college level and, there is a possibility that you may reach the professional level. But what happens if you never achieve college success? Then your name is forgotten faster than you can imagine. I often wondered how the fascination with high school athletes who play sports, reach this level of over-hypeness and overwhelming exposure? I think the answer is way back in the day when there was no coverage of prep athletes. Sure, their names appeared in the papers and maybe something was said about them on TV but that was it. Much of the information about high school players 40 to 50 years ago was passed around via word-of-mouth.

From game to game the fans would talk about their favorite high school player and this created buzz in the high school athletic community. At your school, you were the “big man on campus” so to speak; everyone knew your name, new what you did in the last game and that started a conversation about players at your school versus players at other schools.

The conversation about which players in high school were better became a fascination of fans that enjoyed high school sports. Back in those days, there were not a lot of print publications dedicated solely to prepl sports. As the fascination of sports grew, various publications started to cover these athletes because of the success many of them were having in high school and college. As there was more involvement in sports from our young men and women, there came a greater need to know who these athletes were and who was better.

The fans wanted to know where they were going to college and the hype of student athletes grew into what it is today. For many athletes, were viewed as their ticket to college success. A college scholarship carries the status of successful athlete. Keep in mind, every athlete who plays a sport in college does not receive a scholarship. The pressure to get an athletic scholarship for some is huge because if you receive a full college scholarship to a major university you’re viewed as a success. If you fail to receive a college scholarship, in some communities, you were viewed as a failure.

Therefore, the pressure to succeed in high school is greater because of the expectations placed on these athletes from the hype machine that covers the high school athletes. Parents have been known to place unnecessary amounts of pressure on their kids who happen to possess superior athletic abilities and parents understand the importance of receiving a full athletic scholarship. Many parents will invest thousands of dollars into their child’s athletic future if they believe they have athletic talent to reach the college level.

Parents understanding the value of a college scholarship and will put their hard-earned dollars into their kids looking for a return on their investment.

The investment is years of summer camps, specialized training camps, personal coaching, equipment, supplies, travel–all of this is a huge investment for many parents and these same parents are looking for a huge return on the money spent. Most investing parents feels that they were somehow cheated by high school coaches whose job it is to coach their sons and daughters to become better athletes so they can reach a college level and, when that is not achieved, these parents are very upset and angry.

High school athletes: just that name alone carries added responsibilities and pressure. When those expectations fall short at the college level, the added responsibilities of these athletes are quickly forgotten. These high school athletes when entering college athletics, I believe, are somewhat unaware of the vast level of talent at the college level. Many student athletes believe that high school success can translate into their college success. The commitment that is placed upon studentl athletes who enter into major college athletics is huge. In high school, you went to class every day, you practiced after school and you went home and when the season was over, that was it-the season was over and you moved on to something else.

At the college level when the season ends, it’s really not over.

There are still training sessions, workout sessions, weight-lifting, studying, etc. The demands on a college athlete are enormous and there is very little free time with all the requirements and commitments that a college athlete must keep. Many college programs are practicing 20 hours a week, which is equivalent to the college athletes having a part-time job but, these athletes are not paid. During the college season, the pressures of a high school athlete who enters college can be daunting.

There is a pressure to prove that you belong in college and as an incoming high school superstar freshman, the expectations for them to perform can be overwhelming for some. Keep in mind, even at the college level these are still young people who are still learning their way in the world and may not be able to deal with certain things. We all remember their names once they become a success in college but we forget their names if they fail to reach any level of success.

Oftentimes, athletes will experience burnout. This is brought on because they were unable to live up to the high expectations placed on them by so many people. High school athletes and the college athletes who did not reach a high level of success will quit the game because of the enormous pressure placed on them their entire athletic lives.

It is not easy to be a superstar at the high school level. Any student athlete with some level of talent will, of course, want to compete at the Division I college level; anything less means they’re not that good anyway and this is the mindset of most athletes who have reached some level of success. The mindset of some high school athletes is, “If I can’t play D-I ball, I don’t want to play at all!”

Just imagine an athlete who has the size, the ability and talent but ends up being under-recruited by college programs; just think of the embarrassment that athlete feels or how that athlete’s parents, who have invested thousands of dollars, feel when that athlete does not reach the Division I level. Many college athletes will find it easier to quit and give the excuse of burnout than to play college athletics in a lower level college program. The road to big-time college athletics is littered with athletes who’ve never reached any level of success.

Woods Recruiting: specializing in helping high school student athletes get recruited for college.

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Market segmentation is widely defined as being a complex process consisting in two main phases:

- identification of broad, large markets

- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

STEP 1: Identify and name the broad market

You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

STEP 2: Identify and make an inventory of potential customers’ needs

This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

STEP 3: Formulate narrower markets

McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

STEP 4: Identify the determining dimensions

Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

STEP 5: Name possible segment markets

You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

A good way of naming these markets is to rely on the most important determining dimension.

STEP 6: Evaluate the behavior of market segments

Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

STEP 7: Estimate the size of each market segment

Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

Otilia Otlacan is a young certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in Principles of e-Marketing and is also a volunteer Economics teacher. Contact Otilia through TeaWithEdge.com, her e-Marketing articles and resources portal.

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Taking a trip and have an interest in hiking? Whether you choose to hike for one or five days, you will be looking out for the best hiking park for the area you travel to, and the trails for hiking. There are many hiking trails that you can go on, but taking the time to choose the best is probably what you want to get the most enjoyment out of. By taking time out to examine many hiking trials in the area you are traveling to, you can then pick and choose that are more favourable to you, so that you can be assured that you will enjoy your hike.

So how do you go about finding the ideal hiking trail, you may be asking yourself. By taking the time to look at all the trails, you will know more of what to expect when you are out hiking, and more likely to find the “perfect hiking trail”. Here are few guidelines below to give you some idea of what to look out for.

Firstly, it is always good to ask for any recommendations; this is the easiest way to start out. You can then research those recommendations so this will cut down on the time spent on looking, and knowing what is popular is as easy a place to start as any. It is also good to ask people you know if they enjoy hiking – friends, family, work colleagues and neighbours, to see if they can recommend some hiking trails that they have taken. The best hiking trails are those that are popular and well maintained, those that are safe and are cheap to hike.

Contact your local hiking parks or the hiking trails to get some ideas for finding a great place to hike. By looking in your phone book, you should be able to find local contacts to find out more information. Your local parks are an excellent place especially if you are new to hiking to get a feel of what it is like. Over the phone you can ask questions to gather more information, make requests for brochures and maps that are available which can be sent out to your home address. You can even stop by the hiking park or trail if it is close enough to get information for yourself and a friend, perhaps.

You may be interested in traveling further away from home for a holiday, and need to research hiking parks and trails. The internet is useful for finding the information you need and for other resources like places to stay whilst you are away. Once you have arrived at your destination, the local tourist office will have plenty of information available and usually have the most up-to-date information. Sometimes hiking trails or parks have to close for one reason or another, so you can get recommendations for other places to hike. You can always the best trails that way. Local residents at your destination will have a good knowledge of the area, so you may want to think about asking them some questions about the local trails and the ones that are highly recommended.

The internet provides good search engines for looking up any local or hiking trails in other places, and a general look at hiking parks. Just typing a key phrase like “hiking trails” or “hiking parks” will provide you with lots of hits that you can browse through. You can cut the search down to a certain place or destination so that the results are tailored to your needs. These will most likely come up with hiking websites which are full of valuable information that you may not have thought of before. You should be able to find just what you need, and you can email for more information if you are unable to find it.

A standard internet search will also come up with the official online websites of hiking parks or the hiking trails that you are looking for information on. You can then examine them thoroughly and bookmark them as your favourites so that you can refer back to them later. The internet is very useful to find the best hiking parks and hiking trails around, the ones that suit you and your needs.

Abhishek is an avid Camping enthusiast and he has got some great Camping Secrets up his sleeves! Download his FREE 84 Page Ebook, “How To Have An Unforgettable Camping Vacation!” from his website http://www.Camping-Guru.com/768/index.htm. Only limited Free Copies available.

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It has rightly been said by fashion gurus that year 2010 is and will continue to be an interesting and exciting year for fashion. With the end of the global financial crisis and recession trend, an upheaval in the fashion world was seen in the beginning of the year and this is continuing. In all the fashion shows that have taken place so far, a new standard of fashion rise up is seen. The latest trends in women fashion 2010 have been inspired by yesteryear’s classic styles with a dash of sex, skin, colors, embellishments and of course attitude and glamor. Let us see some of the latest women fashion trends 2010.

2010 Fashion Colors, Prints and Patterns

There is a mix of soft, delicate styles with sporty look in the Spring/Summer 2010. No doubt, you could trace a touch of past fashion but mixed with modern outlook in this season. The popular colors for the year are neutral shades, sober colors and also other colors like the blues, pinks, browns and surprisingly a color like neon green. An important aspect of women fashion trends in 2010 is that heavy patterns and prints, earthly tones teamed up with bold and outrageous designs are in this year. So there is nothing wrong or embarrassing to experiment with a neutral attire, team up with bright colored footwear like pumps and jewelries to bring some color to your look. Or get yourself a gorgeous dress with huge floral or other prints all over, and team it up with patterned hand bags and stockings and hooped jewelry.

Fashion Trends 2010 in Women Fashion Wear

While the last decade saw the fashion circuit being dominated by tight jeans, the women fashion wear trends in 2010 has seen the emergence of loose pants. So go for a baggy jeans and throw on a loose kurti or tunic this year. Wearing sporting attire is also a trend in 2010. So you can see in the fashion stores, designer jogging suits and fashionable sweat pants. These two trends have clearly shown that fashion 2010 is more focused on comfort, rather than looks.

Hot ladies shorts in bright and vibrant colors have made their way in 2010. Colorful chunky jewelry and accessories and big glasses play a major role in adding glamor to your ensemble. Do not wear too short shorts so as to make yourself a fashion disaster. A sultry and sexy high dress is in for those who do not prefer to wear shorts. This particularly looks good on those who have well toned legs and skin.

Full skirts are out in 2010 and this trend has been replaced bandage skirts. In fact, the fashion designers have concluded that the the bandage skirt is the “it” piece of fashionable clothing for women for work or a night out. A fitted top gives the perfect slim figure look, accentuating the waistline. Mini skirts in neutral tones are also in this year.

Women fashion trend 2010 has also seen the casual fitted t-shirts paired with denim jeans looking good on women for that cool look. Denim jeans will never be go out of fashion. There is a comeback of torn jeans teamed with white t-shirt.

Business suits in the form of blazers and formal trousers are still in, giving importance to masculine gender dresses. This has now been extended to long length blazers with leggings or shorts, with beads and bangles for that feminine look. The knee length capris, showing off a toned calf, is also seen among the younger lot in 2010. It is decent, cool and still looks hot.

Another fashion trend that is seen in 2010 is to be bold and beautiful with some revealing styles. Long, floor length dresses are gone. In fact women are willing to go sleeveless with strong lines to look sexy just by displaying enough cleavage, and a cut at the waist defining the curves rather than being covered by wearing a long dress. The revealing fabric is in fashion.

2010 Fashion Footwear & Accessories

Fashion accessories trends in 2010 show the emergence of large accessories. Do not hesitate to wear large sized chains, striking studs, over sized chain bags, shimmering bracelets, big pendants, bold cuffs and rings. Stilettos are out this year. Instead, flat shoes, pumps, tiny heel shoes, and boots with buckles and zippers are in.

Conclusion

Try out styles that look good on you. Fashion trends 2010 have shown a number of options for mixing and matching and coming up with the right style. It is necessary to be fashion conscious but not necessary to stick to them always. If you feel that a certain style is out of fashion, do not worry, fashion trends keep on changing and when an old style is back in fashion, you wear it at the right time. 2010 is a year of taking hold of the importance of being a woman and embracing the womanhood’s essence. The basic point of fashion is to be comfortable in what you are wearing.

For more information on women fashion wear, check out Women Fashion Wear & Accessories. A complete b2b marketplace for fashionable clothing for women like Business Suits, Women Shirts, Tops, Dresses, T-shirts, Skirts, Trousers, Ladies Kurti, Women Tunics, including jewelries, fashion handbags and footwear. Send online enquiry and get the best response from reliable manufacturers and suppliers.

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